Salvador Fashion Race
The Salvador Fashion Race has as a mentor – the Bahian stylist Juliana Herc. With her minimalist style, the stylist won the world. In Lisbon, Portugal, she opened her first atelier in one of the most emblematic avenues of the city. Juliana Herc is the only Brazilian brand on Avenida da Liberdade (Liberdade Avenue), placing Salvador on the radar of world fashion.
The reality has five pairs formed by a fashion designer and a digital influencer, who were selected by a curator. As an award for the best pair, the designer will receive a one-month internship at the atelier of the soteropolitan designer Juliana Herc in Portugal, and the digital influencer will receive a seven-day trip to Portugal, as well as participate in a project with Juliana Herc.
“I believe that in Salvador there are many hidden talents so through this reality we will be able to present to the world what we have here,” explains Juliana Herc.
How it works
Juliana Herc, mentora do reality Fashion Race. Foto: divulgação.
With 20 episodes in total, the reality format will have four challenges. Fashion designers and digital influencers will form five pairs who, during the match, will be working together: one is responsible for creating the pieces and the other for making the looks.
With each challenge, the pair will be evaluated by Juliana Herc and juries. At the end of each event, the public participates by voting on their favorite pair. The last and most important challenge is the production of a parade under the mentorship of Juliana Herc, renowned stylist from Bahia.
The Salvador Fashion Race is another City Hall project, from “Cidade Criativa” axis, from the Salvador 360 Program, and it also has the support from Soul Dila and Air Europa.
Meet the STYLISTS who will participate in the reality
Alex Milanny – Alex Milanny is from Salvador and is he 28 years old. Graduated in fashion design from Salvador University (Unifacs), he also has flat modeling basic and intermediate courses and basic modeling in knitwear at Senac Aquidabã, and also fashion production at Sesc São Paulo. He has worked as a costume designer at the Hotel Ibero Star, at the Grand Palladium Imbassahy Resort Hotel, to Ebateca, with the singer Larissa Luz and he was also assistant of costumes for the recording of “Segundo Sol” soap opera from Rede Globo, in Salvador. It has a masculine fashion brand, but also considered a genre, called Abanto. It has as a cultural reference the African tribes – especially Le Sapeurs – Afro-Brazilian and African music and rhythms. He defines his work as authorial, creative and full of identity with unique and authentic models. (@abanto.oficial)
Tamara Nascimento – Tamara Nascimento, 26, is an afro-entrepreneur and founder of the brand Ofá Bèmin. She was initiated in candomblé in 2014, for her Orixá – Logunedé – and after the initiation period she had to fulfill her religious inmate period, following the traditions of her axé. During the recess, she learned to sew her own religious clothing as a hobby and, in this hobby, she discovered the opportunity to undertake having as her first clients her holy sisters and brothers. One of her main references is the feminine clothing from the religious African matrices. Tamara defines her work as “unique ethnicity” for it is part of the collective with cultural standards from Candomblé and also for covering the colored and geometric ethnic prints. (@ ta19mi)
Teodoro – Rogério de Sousa Teodoro was born in Salvador, he is 22 years old and defines himself as a self-taught in the fashion field. He is a fashion designer, artvista, drag queer, performer, actor, model, makeup artist, graduated in theater at Federal University of Bahia (Ufba) and he develops creative processes through “Ah Teodoro” brand. Teodoro says that his references permeate contemporary readings on Afrofuturism; queer culture; the agitation of art as a guerrilla instrument against hegemonic social practices, through artivism; the architecture and the numerous problems built on the urban network; the fashion of recycling; the power of marginal art, which invades the soteropolitan dawns; the theatricality of haute couture; and the latent aspects of clubber culture – in particular, the aesthetic expressions of monstrosity. (@queenofcajazeiras)
Joice Fischer – Joice Fischer is 29 years old and she was born on a farm in Araras / SP. With a technical background in management, she discovered sewing in 2013 with Dona Pierina, an 80-year-old lady with whom, in two years, she learned the technique of modeling, cutting and sewing. In parallel, she studied Textile Printing in Senac and fashion design with Marcio Alek. She arrived in Salvador in 2015 in searching for new experiences and knowledge in the fashion field. In the following year, she definitively moved to Bahia’s capital. She says that Bahian cultural diversity is a source of inspiration and that the music, people and the soteropolitano’s way of life are strong references. Joice Fischer owns the “Joi Costura” brand, where she develops the entire production process, from research, collection development, design, modeling, cutting and sewing. (@joiceefischer)
Kívia Souza – Kívia Souza was born in Senhor do Bonfim in Bahia and she is 29 years old. In 2011 she moved to Salvador, and in 2018 she moved to the city of Lauro de Freitas, in the metropolitan region of the state capital of Bahia. She has a degree in Social Communication with qualification in Journalism and technical training in clothing modeling, by Senai / BA. Currently, she is a reporter for the Correio da Bahia newspaper office. She has the “Atelier Casalinda”, a brand created in 2015, focused initially on accessories and, from 2016, also focusing on clothing. Her main references are the African matrix religions and the popular manifestations of the north – like the Carimbó – and other folk dances, and also for the movement, color and lightness. She defines her work as expressive and functional. A mix of colors and prints. She says she sees clothing as a coloring canvas, to express emotions, and especially strength. (@kaolliada)
Meet the INFLUENCERS that will participate in the reality
Carla Galrão – @GordaRoupa is a project designed and realized by Carla Galrão, 26 years old, producer of plus size fashion and cultural producer. It was born from the idea of democratizing the clothing finds, along with the militancy against the gordofobia (phobia of overweight people). Over time, other issues such as feminism, routine and work began to be spoken also in her profile. Currently, Instablog has just over 19,000 followers.
Fernanda Medeiros – Fernanda Medeiros, 36, is a restless advisor, who discovered in fashion production the awakening to a lighter and more authentic style. She’s a modern witch with a spontaneous speech, whose purpose is to awaken the sacred feminine that exists within women. In her daily routine, she inspires a more beautiful, welcoming, healthy, intuitive and connecting life with the astral universe, shared through her Instagram profile – @februxa – which has, today, just over 44,000 followers.
João Caldas – João Caldas, 24, is a fashion designer and producer of some Bahian personalities. With just over 71,000 followers (@joaoccaldas) at Instagram, he has more than eight years’ experience in the fashion market. In all his trajectory so far, he has always sought to work with characteristics such as permanent curiosity and love at all times. As a good Bahian, he always seeks to innovate in order to please all styles.
Iasmine Fernandes – Iasmine Fernandes, 24, is a businesswoman, digital influencer (@ vamoscachearomundo) and enthusiastic mother in sharing about a light way to empower women in all areas of life. She started in social networks just to give tips about hair, life and women’s health and regional good mood. Today, she approaches themes such as sentimental life and entrepreneurship beyond the virtual, conducting lectures in public and private companies, as well as promoting followers’ meetings to bring professional advice, free of charge, about beauty, health and healthy relationships. Currently, Iasmine’s profile on Instagram has just over 67,000 followers.
Carol Gonçalves – Carol Gonçalves is 22 years old and she is an advertiser and fashion designer. Before graduating in Advertising, she already knew that she wanted to be a blogger too. She created the first blog 10 years ago. Today, the profile @BlogMulherMelhore, Carol shares, daily, with almost 46,000 followers, fashion, hair, travel tips and everything else that you find interesting in everyday life.
Respectable Jury
In the evaluation team, along with the mentor Juliana Herc, there will be respectable professionals. There is Carol Barreto, Fashion Designer Author, Columnist and Professor. Tininha Viana – Businesswoman and Fashion Professor. Aldir Parisi – Architect and Mechanical Engineer. The Journalist, Gabriela Cruz. Also in the jury, Phaedra Brasil – Fashion Image and Strategic Design Specialist and Aline Ramos, from the Team Show Fitdance.
